What is Clean Label ? How Eurofins Can Assure?
We have most likely heard of the term ‘clean label’, the latest marketing and trending word that is going on in the food industry.
Consumers are increasingly demanding for what exactly is in the packaged food products they are consuming. Eventually they are focusing on marketing claims and list of ingredients on packaged foods.
This has led to the marketing term Clean Label which refers to non-scientific, plain language on packaging, reduced allergens and additives, and fewer, more recognizable ingredients. Clean label is not just about consumers to eat less packaged foods, but about a desirable packaged food mostly formulated with wholesome ingredients much closer to natural state.
What Exactly Clean Label Mean?
Clean label is neither a scientific term nor a government regulated term. It can be described as a consumer term which is highly accepted by the food industry, consumers, regulatory agencies.
Essentially clean label means making a product with natural ingredients that consumers recognize and believes it as wholesome with no artificial or synthetic substances. Clean label movement helps consumers to clearly understand about the product they are bringing home with no scientific terms. For example, if a product label contains tocopherol as an ingredient, consumer might not be aware of it and get confused.
To simplify, clean label approach provides an improvement to the ingredients used in processed foods.
Let's have a look on common methods in food industry:
- ‘Free-from’ - ‘trans-fat free’, ‘gluten free’
- Shorter ingredient lists – to make them closer to home made style.
Clean Label Project
The Clean Label Project is a non-profit group created to inform consumers and raise awareness about what food companies are up to. They say they “look beyond the products' marketing” to determine if foods developed for small children, like infant formula, are in fact safe for tiny bodies to consume.
What Eurofins Can Assure?
- Eurofins is a global leader in analytical testing services with state-of-the-art technologies, great research profile, dedicated staff and strong customer support. Once you get into contact with our team, we will provide accurate information by testing the following parameters in your products.
- Test for the presence of - preservatives, additives, artificial colours & sweeteners, organic and inorganic contaminants & illegal substances.
- We offer testing services for diverse range of food matrices starting from fruits & vegetables, cereal & cereals products, pet foods, infant formulations, baby products and many more.
